ATTENTION: Marketing teams

Your Ad Creative Isn't the Problem, Your System Is.

If you’re spending $250K+/month and still guessing what works, it’s time to fix that.

Book a 1-on-1 strategy call with Paul Morrell—the Performance-Creative Architect behind $3B in sales.

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Over $3 Billion (and counting) in Revenue generated for our BRANDS

How Much of Your Creative Budget Is Being Wasted?

Most paid social advertisers are lighting up to 65% of their creative testing budget on fire.

Find out how much of yours isn’t pulling its weight — and what you could reclaim with a Jackpot Testing System.

🔥 Creative Waste Estimator

How much budget bleeds every month when testing isn’t structured?

Monthly Ad Spend ($): % Allocated to Creative Testing: Testing Discipline:

❌ Random / Ad Hoc
⚠️ Some Structure
✅ Fully Structured

MEET THE FOUNDER & CEO

Trusted When Agencies Stall

Why CMOs Call Me When Agencies Can’t Crack It

A global nutrition brand went from 75 tests to 400 plus campaigns, lifted monthly spend past $3M, and cut $700k in overhead.
A DTC personal-care company scaled from $250k to $1M in monthly spend and flipped daily Meta contribution from negative to positive within 90 days.
A golf-instruction retailer raised day-zero ROAS from 77 to 88 percent in six months.
A publishing info-product brand grew from $400k to $1.5M monthly spend while reducing CAC 14%.
A nationwide body-transformation provider cut CAC 11% and increased lead conversion 52% despite strict compliance barriers.

I don’t guess. I built a system—The Jackpot Creative System—that finds what works, fast.

My background? Infomercials, not Instagram.

I know how to sell.

Paul Morrell, Performance-Creative Architect

What You’ll Walk Away With

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30-minute Jackpot Deep-Dive: live screen-share training on the variable matrix that surfaces winners in 30 days.

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Testing-Grid Starter Template: editable google sheet with one example Jackpot Testing Matrix. Advanced automations unlock after we partner.

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AIDA Fix-It Cheat Sheet: one-page visual that shows which metric is broken and the first levers to pull. Print it. Tape it to your monitor.

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Session Recording: HD replay for anyone who signs the checks.

It’s your plan to keep - no obligation to hire us.

Limited to five deep-dives per month. Book now or join next month’s waitlist.

Book Your Jackpot Deep-Dive

Grab any 30-minute slot. I’ll train you live, deliver the assets within 24 hours, and you’ll know exactly what to test next.

⚠️ Only 5 Deep-Dives available each month. Slots update in real-time.

What happens after you book?

• You’ll get a calendar invite with a Zoom link.

• We meet. You walk away with your plan.

• No pitch, unless you ask.

Ready when you are—grab your slot now.

STILL NOT SURE?

Frequently Asked Questions

Who is this for?

CMOs, growth leads, and agency owners managing at least $250K a month in paid social who need faster creative wins.

Is the deep-dive really free?

Yes. No credit card, no hidden upsell. You keep every asset we deliver.

Do you need ad-account access?

No. We work from publicly available ads and the info you share on the intake form.

Will you pitch me?

Only if you ask how we can execute for you. Otherwise the call stays pure strategy.

Can my team join the call?

Absolutely. Bring anyone who signs off on creative or budget.

What if we already have an agency?

Great. Use the plan internally or hand it to your agency. If they stall, you know who to call.

Do you cover TikTok or YouTube as well as Meta?

Yes. The Jackpot framework works on any feed-based platform.

What happens after the call?

Within 24 hours you receive: the recording, the Testing-Grid template, the AIDA Fix-It sheet, and your action memo. Then you decide if you need more help.